My name is Noelle Abarelli.
I am a marketing strategist and copywriter – but those titles don’t say everything about me.


  • I am a girl who grew up in Miami who loves the sun.
  • I am someone who fell in love with Spain at a young age and has lived there twice.
  • And, I have always been and always will be a writer!

When the stars aligned and I had the chance to launch my own business more than 10 years ago, I knew it needed a name that encompassed some of the most important things about me so I chose the name Soleado which means sunny in Spanish.

It’s a conversation starter, and I’m all about conversations. I believe that marketing materials need compelling copy in order to engage customers in deep and meaningful conversations that forge connections.

When I work with a client, I look closely at what their customers are seeing and thinking and hearing and believing because I know that stellar design and great copy go hand in hand to create brilliant branding.

Strategy and copy are my strengths, but they are not all I deliver. I am supported by a team of external marketing professionals who add expertise to projects as required. I put together the best and the brightest on a project-by-project basis so that my clients can achieve the results they’re after. Whether you need a few lines of copy or a complete marketing campaign, let’s start a conversation!